Account Director / Sr. Account Manager

The Moran Group

Not Specified, United States Full-time in Sales & Marketing
    • Job ID 1456859

    Job Description

    The Moran Group is seeking an Account Director / Sr. Account Manager in the Raleigh, Greenville, Asheville, or Charlotte markets. This person will lead the marketing strategy of a group of clients, will coordinate execution with the internal agency team, and provide top-notch customer service to clients.

    Join a successful account service team at one of the largest advertising agencies in Louisiana! This individual will work closely with all agency departments to plan, execute, report, and analyze campaign metrics to meet client goals and maintain agency-client relationships. These duties involve communicating directly with clients, as directed by the Account Executive.

    This job is a remote position, with the office headquartered in Baton Rouge.

    The Moran Group is an experienced team of advertising professionals passionate about their clients’ success. We have been in business for nearly 40 years as a fully integrated advertising agency creating long-lasting partnerships with our clients. We handle everything in-house, from digital to traditional advertising, including creative strategy and production.

    Benefits:

    • Generous and flexible paid time off

    • Competitive pay

    • Paid training

    • 401(k) with match

    • Cell phone reimbursement

    • Health, Dental, Vision insurance & more

    • Flexible spending account

    Qualifications:

    • Overall marketing and advertising strategic knowledge

    • In-depth digital knowledge

    • Experience in automotive (either previously working at a dealership or working with automotive clients)

    • Experience speaking to and presenting to dealer principals and general managers/automotive decision-makers

    • Ten years experience at an advertising or marketing agency or media station

    • Bachelor’s Degree in Business or Communications/Advertising Preferred

    Responsibilities:

    • Develop and build strong relationships with a set of clients, internal team, and partners

    • Strategy oversight of specified client accounts

    • Effectively communicate strategy, results, and ongoing status items to the client

    • Develop strategic recommendations for assigned clients with the help of internal teams

    • Set monthly ad calls with clients

    • Drive agenda of monthly calls, lead calls, review digital portion of calls and overall recommendations; revise presentations as needed

    • Communicate action items with clients after calls; keep clients updated on progress

    • Project tracking for all requests from clients

    • Internal monthly calls to review client needs and areas of improvement

    • Stay up to date with various brand co-op regulations

    • Manage and provide monthly co-op updates

    • Answer any client questions on billing

    • Utilize competitor info to help determine areas of opportunities

    • Interpret marketing research and develop action items

    Skills & Experience:

    • Effective Communicator

    • Relationship Builder

    • Highly proficient in Google Drive Products – GoogleSheets, Google Slides, etc.

    • Familiarity with dealership website providers

    • Ability to articulate a rationale for marketing and media recommendations to clients

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