Content Marketing Manager

Fortive Corporation

Not Specified, United States Full-time in Sales & Marketing
    • Job ID 1491443

    Job Description

    The role

    Our Content Marketing Manager will be part of a team driving a digital-first content strategy that engages our target audiences and drives pipeline. The ideal candidate has significant experience throughout the content lifecycle, including: production, website publishing, distribution (to key stakeholders across the organization), reporting and optimization.

    You’ll work closely with brand strategy, product marketing, demand gen, sales and other teams to produce digital-first content, from video series to interactive website tools.

    We’re l ooking for someone who is particularly passionate about tracking digital performance and finding ways to hit and grow our engagement and conversion goals month over month.

    We’re looking for someone who’s excited to:

    • Produce new content as well as manage freelancers and agency partners in creating content

    • Develop new creative ideas to serve our range of industries and personas based on data-driven insights and industry trends

    • Embrace and scale the transformative power of AI tools in content creation

    • Ensure that our website stays fresh, engaging and drives conversions by strategizing how we promote and position our newest content each month

    • Evolve standards, systems, workflow and standard processes for content production, distribution, optimization and repurposing
    • Monitor and report on the performance of the content through Google Analytics and 6sense, help team adjust accordingly
    • Support our international marketing programs by establishing website translation strategies

    • Engage with internal partners in Marketing, Product, Sales, Customer Success and Customer Support to research and produce content

    • Support the development of customer testimonials and case studies
    • Ensure that all content adheres to our brand, visual identity and copy style guidelines

    Desired Qualifications

    • At least 5 years experience in content marketing within SaaS
    • Excellent B2B copywriter; can adapt style and approach across different channels and audiences

    • Highly experienced with publishing and optimizing content in WordPress

    • Experienced with using GenAI to support your workflows

    • Skilled at collaborating via project management systems like Monday or Asana

    • Well-versed in Google Analytics

    • Proven success in applying SEO best practices

    • Strong interpersonal skills; acts with integrity and transparency

    • Excellent project management and collaboration skills

    • Bonus: Experience working with 6sense

    Fortive Corporation Overview

    Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

    We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

    We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

    At Fortive, we believe in you. We believe in your potential-your ability to learn, grow, and make a difference.

    At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

    At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

    Fortive: For you, for us, for growth.

    Ready to move your career forward? Find out more at () .

    The company

    ServiceChannel empowers many of your favorite brands to take care of their brick and mortar locations. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton and Chipotle, among 500 other brands in over 70+ countries, rely on us to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by driving innovation around IOT, AI and data with our software and services.

    In 2021, we joined the Fortive family of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Fortive is a Fortune 500 company and has been named by Fortune as one of the world’s most admired companies. Being part of Fortive means we are supported by a strong foundation of business systems, resources and culture, which will accelerate our growth journey!

    We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.

    We Are an Equal Opportunity Employer

    Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request an accommodation.

    National: The salary range for this position is $67700 – $125900

    Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge; skills; experience; and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and several programs that provide for both paid and unpaid time away from work.

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