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Job ID 2118360
Job Description
Join the ranks of iPullRank, a dynamic digital marketing agency thriving in the heart of New York City and founded by the influential Michael King. Our driving mission is to achieve remarkable outcomes for our clients through marketing that embodies our values: PROUD—Proactive, Reliable, Outstanding, Useful, and Dedicated. These principles guide our everyday work and interactions.
Our diverse clientele includes everyone from Fortune 500 giants to innovative small businesses, predominantly in the media, finance, and fashion sectors. Our talented team excels at a broad spectrum of digital marketing services, particularly in Content Strategy, Search Engine Optimization (SEO), Analytics, and Conversion Rate Optimization. We encourage our team members to dive deeply into their areas of passion while fostering a collaborative environment that promotes growth and expertise through hands-on experience and professional development.
At iPullRank, we prioritize the well-being of our employees and offer competitive salaries and comprehensive benefits to support their growth. We believe in empowering our staff to take ownership of their roles and make a meaningful impact rather than merely filling a position.
As a smaller agency, our size enhances our agility, enabling us to adapt quickly and prioritize innovative ideas from every team member. We invite creative and intelligent individuals who share our mission to uncover the best solutions to join our team. If you are ready to take on this challenge, we’d love to connect with you.
Position Summary
We are in search of a passionate Content Strategist to join our ranks and spearhead content strategy initiatives for our diverse clientele. This role will involve leading the development of tailored content strategies while collaborating with other team members to execute comprehensive content campaigns, ensuring alignment with client objectives. The ideal candidate will straddle the line between strategy and execution, making it perfect for someone seeking agency experience. Salary range: $65K-85K.
Key Responsibilities:
- Craft multi-channel Content Strategies that drive client content creation in line with their business objectives.
- Analyze data on content performance and potential to identify opportunities for new content, optimization, and launch, while continuously monitoring performance.
- Conduct thorough content audits.
- Facilitate brand voice and tone workshops for clients.
- Establish governance and workflow models for content processes.
- Lead brainstorming sessions for innovative content creation.
- Experiment with and apply cutting-edge methods of measuring content effectiveness and campaign tools, keeping their intended outcomes in focus.
- Draft user stories that enhance user experience and inform development processes.
- Design models and specifications for metadata and taxonomy.
- Collaborate with the Research & Analytics team to create and implement conversion tests, refining strategy based on insights gained.
- Partner with the Content Promotion lead and Social Media strategist to develop impactful content promotion strategies.
- Contribute to iPullRank’s inbound marketing initiatives, including blog posts and various thought leadership formats.
Qualifications:
- 2-4 years of relevant content strategy experience.
- Deep understanding of content pillar/cluster strategies and their role in the customer journey.
- Proven experience in analyzing and developing content in digital landscapes, including conducting content audits, crafting strategy recommendations, persona assessments, keyword research, and usability analysis.
- Strong knowledge of digital marketing channels and performance metrics—especially in SEO—as well as best practices in information architecture and usability.
- Versatile experience in content creation across various sectors, capturing multiple brand voices and weaving data-driven narratives.
- Proficient in Microsoft or Google Suite applications: Excel/Sheets, Word/Docs, PowerPoint/Slides.
- Exceptional communication and presentation skills, with the ability to articulate recommendations confidently and persuasively to clients.
- Familiarity with digital marketing platforms such as SEMRush, Ahrefs, Google Analytics, BuzzSumo, and Screaming Frog.
- Strong analytical capabilities to identify patterns and trends in data, translating them into informed strategic recommendations.
- Experience in market segmentation processes in content strategy development.
- Demonstrated ability to define brand messaging structures and enforce governance strategies.
Desirable Skills:
- Experience in an agency setting.
- Knowledge of content-driven link-building strategies.
- Familiarity with various Content Management Systems.
- Previous engagement with Conversion Rate Optimization tools (like Optimizely, Unbounce) and Marketing Automation platforms (like Marketo, HubSpot).
What We Offer:
- Competitive salaries aligned with experience levels.
- Comprehensive medical, dental, and vision insurance coverage.
- Three weeks of paid vacation to ensure work-life balance.
- Paid sick leave and holidays, promoting overall well-being.