Join our innovative team as we seek a Marketing Director specializing in Multi-Level Marketing (MLM) implementation at Smile White, one of the UK’s most rapidly expanding dental brands. Located at our Leeds head office with the flexibility of remote working, this full-time position reports directly to the Chief Executive Officer. The salary for this role is negotiable and commensurate with experience.

At Smile White, we are passionate about transforming smiles with state-of-the-art clear aligners and teeth whitening solutions. Our commitment to customer satisfaction and community involvement is paramount, and as we embark on an ambitious growth journey over the next three years, we aim to fortify our marketing strategies through an effective MLM framework. We are dedicated to enhancing the lives of our customers and empowering our distribution partners with top-tier tools and products.

As the Marketing Director, you will play a pivotal role in crafting and executing a robust Multi-Level Marketing strategy to support our dynamic growth objectives. Your expertise will be essential in harnessing the MLM model to boost sales, elevate brand presence, and cultivate a thriving community of independent distributors. The ideal candidate will possess a proven background in similar roles and a successful history of fostering a vibrant MLM culture.

Key Responsibilities:

Strategy Development:

• Craft and implement a comprehensive Multi-Level Marketing strategy aligned with Smile White’s proactive growth goals over the next three years.
• Conduct in-depth market analysis to uncover unique opportunities within the MLM sector for expansive growth and greater customer engagement.

MLM Culture Building:

• Encourage a thriving MLM culture within the company that inspires distributors and promotes a spirit of teamwork and achievement.
• Devise impactful communication strategies that resonate with existing and prospective distributors, ensuring they reflect company values and mission.

Training and Development:

• Design and implement training programs that equip distributors with essential knowledge and skills to excel within the MLM framework.
• Establish mentorship programs linking seasoned leaders with newer distributors, fostering engagement and retention.

Performance Tracking:

• Define and oversee key performance indicators (KPIs) for the MLM initiative, assessing its effectiveness and recommending strategies for continuous improvement.
• Deliver regular performance reports on the MLM program to the executive team, detailing growth progress and insights.

Cross-Functional Collaboration:

• Collaborate with sales, product development, and customer service teams to ensure cohesive support for the MLM initiative.
• Partner with the marketing team to create targeted promotional materials and campaigns for MLM distributors and their networks.

Community Engagement:

• Initiate and execute community-focused initiatives that promote collaboration and interaction among distributors.
• Organize events, webinars, and conferences aimed at fostering networking and training opportunities within the MLM community.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• 5-7 years of marketing experience, with a strong emphasis on Multi-Level Marketing roles.
• Demonstrated success in developing effective MLM strategies and nurturing a thriving MLM culture.
• Robust experience in sales, brand management, and consumer engagement.
• Exceptional leadership and interpersonal abilities, with a knack for energizing and inspiring teams.
• Outstanding written and verbal communication skills, with strong presentation capabilities.
• Data-driven approach with proficiency in analyzing performance metrics and adjusting strategies as needed.

By joining Smile White, you will be part of a forward-thinking and dynamic organization ready for significant growth in the oral care and cosmetics industry. This is your chance to influence our marketing strategy and contribute to our success while working with a passionate team dedicated to empowering customers and distributors. If you are an innovative leader with a strong MLM background, we invite you to connect with us!

INDAF