ABOUT US

Since our inception in 2014, Minor Figures has been dedicated to crafting groundbreaking, plant-based products aimed at enhancing your enjoyment of every sip. Renowned for our pioneering shelf-stable cold brew, our Barista Oat range has made its mark in over 10,000 independent coffee shops globally, and our entire collection is available in thousands of stores across four continents. Proudly B Corp Certified since 2022, we’re on an exciting trajectory and are eager to expand our team. We seek inquisitive, innovative, and adventurous thinkers to join us on our journey to continuous creativity and evolution. If you’re someone who thrives on the unusual and views each workday as an opportunity to unleash your imagination, we can’t wait to connect with you.

RECRUITMENT AGENCIES NOTE:

We genuinely value the contributions of recruitment agencies. Many of our team members have greatly benefited from agency support throughout their careers. However, we kindly request that unsolicited applications not be sent our way.

SALARY BANDING

ABOUT THE ROLE

As a Marketing Activation Manager focusing on export, your key responsibility will involve localizing, executing, and optimizing brand activations in vital export markets, including Europe, Asia-Pacific, and the Middle East. Collaborating with our international sales teams, marketing experts, and distributor partners, you will ensure a consistent brand message while tailoring strategies that resonate with local cultures. This position is ideal for someone who excels in transforming strategic concepts into actionable initiatives in markets where the brand is still carving out its identity.

WHAT YOU’LL DO

• Marketing Planning & Activation: Design and implement yearly marketing activation strategies in partnership with distributors and internal sales teams, maintaining alignment with the overarching global brand vision.

• Campaign Localization: Tailor and launch global marketing campaigns to suit local markets, being mindful of cultural nuances and channel-specific demands.

• Retail & Trade Marketing: Create and execute on-ground campaigns, point-of-sale materials, and immersive experiences (including tastings, events, and coffee festivals) to enhance sales momentum and brand visibility.

• Distributor Support: Collaborate with distributors to provide comprehensive brand training, toolkits, and ongoing assistance, ensuring synchronized execution across retail, foodservice, and on-trade channels.

• Event & Sponsorship Management: Scout and lead brand participation in international trade shows, coffee exhibitions, and community events in collaboration with partners and baristas.

• Performance Analysis: Measure and report on the success of campaigns and activations, using insights to refine strategies for better performance and return on investment.

• Cross-Functional Collaboration: Work in tandem with the global marketing team to maintain brand consistency and coordinate with sales for marketing efforts that drive commercial relevance.

YOUR TEAM & YOU

Essential Qualifications:

• 3-5 years of experience in brand or trade marketing, ideally within FMCG, food & beverage, or lifestyle sectors.

• A proven history of successfully launching marketing activations in export or international markets.

• A solid grasp of retail and foodservice marketing strategies.

• Strong ability to navigate and manage relationships with diverse stakeholders, including distributors, agencies, and internal teams.

• Highly organized, self-driven, and capable of working across various time zones.

• A willingness to travel internationally for key activations and partner collaborations.

• Exceptional communication and project management skills.

Desirable Traits:

• Experience in the plant-based, natural food/drink, or coffee sectors.

• Familiarity with emerging markets or challenger brands.

• Knowledge of global compliance regulations concerning marketing materials and claims.

WHAT YOU’LL GAIN

We recognize that employment goes beyond just a paycheck. So, what can you expect as part of our team?

Joining Minor Figures means you’ll have the unique opportunity to invest in the business, with options to purchase shares at a predetermined price—because your contributions matter just as much as ours. Additionally, we offer benefits that you’d anticipate from a progressive workplace:

• 25 days of annual leave, with the option to roll over up to 5 unused days into the next year.
• One extra day off for activism, volunteering, or attending demonstrations.
• Free Calm app membership for you and your family.
• Generous parental leave policy.
• Pension scheme.
• Share options for all employees.
• Unlimited coffee and oat milk! Hooray!
• 30% staff discount on all orders.
• Cycle-to-work scheme.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

At Minor Figures, we believe in the power of diversity and inclusion. We strive to create a welcoming environment where every individual feels celebrated and valued. We are committed to providing equal employment opportunities for all, regardless of gender, age, disability, race, religion, sexuality, or social class. Our hiring process focuses on evaluating skills and effectiveness without bias.

WHAT’S NEXT

If you resonate with our mission and are excited about this role, we encourage you to apply! Please submit your CV and any supporting materials that showcase your motivation to join Minor Figures.

Remember, we embrace a more human approach to recruitment—show us the real you beyond the formalities. We look forward to a recruitment journey that is enjoyable and positive, as we seek out remarkable talent!