We are in search of a visionary and strategic Marketing Manager ready to drive impactful campaigns, enhance colleague communications, and steer cross-functional initiatives that amplify performance across essential marketing channels. Your expertise will be crucial in executing our Annual Brand Plan and ensuring seamless collaboration among teams to achieve our business goals.

What’s in store for you?

We offer a competitive salary of £70,000 along with a comprehensive benefits package. At Animal Friends, we believe that your location should not hinder your journey toward finding the pawfect job. That’s why we provide flexible working arrangements, allowing you to choose between remote work within the UK, our Amesbury office, or a hybrid model combining both options.

Animal Friends Insurance is committed to empowering our team members to tailor their work experience, which is why we also invite applications from those interested in working condensed hours.

Your responsibilities will include:

Here’s a glimpse into what your role will entail:

• Lead, inspire, and nurture a high-performing marketing team through a collaborative ethos
• Create and deliver impactful internal communications to boost employee engagement
• Manage and implement multi-channel campaigns targeting growth demographics
• Work in partnership with HR, Ops, Sales, Product, and Pricing teams to ensure strategic alignment
• Oversee agency partners to guarantee timely and budget-friendly project delivery
• Monitor marketing KPIs while providing regular insights and reports
• Utilize data analytics and tools to optimize campaigns and shape marketing strategies
• Administer marketing budgets, event execution, and uphold brand consistency
• Conduct post-campaign and post-event evaluations to refine future endeavors
• Ensure all strategies comply with governance, FCA regulations, and compliance standards

Your profile:

• A Bachelor’s degree in Marketing or a related field, along with proven experience in B2C marketing leadership
• Strong analytical and commercial acumen, with adept budget management and ROI optimization skills
• Expertise in planning and executing integrated, multi-touchpoint media campaigns
• Thorough understanding of marketing channels, performance metrics, and analytical tools
• Outstanding communication abilities combined with a collaborative, team-oriented mentality
• Demonstrated leadership prowess, capable of motivating teams to achieve exceptional results
• Ability to work effectively from home, equipped with a quiet workspace and reliable internet connection

Why join Animal Friends?

For over 25 years, Animal Friends has been dedicated to supporting UK pet owners with meaningful pet insurance solutions. As one of the largest pet insurance providers in the UK, we stand apart from our competitors by prioritizing charitable contributions to animal welfare and conservation efforts globally. To date, we have supported over 800 charities and conservancies, donating over £8.5 million while championing positive change for vulnerable pets, wildlife, and habitats. We firmly believe even the smallest gesture can lead to significant impact.

Our collaborative success is driven by our values of being courageous, kind-hearted, and passionate — values that our colleagues embody daily, shaping who we are as an organization.

As part of the Pinnacle Pet Group (PPG), we are on a mission to enhance the lives of pets and their owners. PPG strives to address the diverse needs of its customers and team members with the ambition to emerge as the world leader in pet insurance and healthcare services.

What to expect from us:

Your dedication deserves recognition, which is why we offer a range of attractive benefits:

• 25 days of annual leave, increasing with service, in addition to bank holidays
• A day off on your birthday
• One paid volunteer day annually at a UK-registered animal charity of your choice
• 50% discount on pet insurance through Animal Friends
• Free access to our veterinary partner, Joii Pet Care, for your pets
• Prioritizing your health, we offer discounts on gym memberships, a dedicated Wellbeing Hub, healthcare cash plan, private medical insurance, and group life assurance
• We celebrate excellence by donating £3,000 to the charity of our Employee of the Quarter’s choice
• Above all, you’ll be joining a team of courageous, passionate, and kind-hearted individuals — and we think they’re pretty pawsome!

Inclusion, Diversity, and Belonging at Animal Friends

At Animal Friends, we are deeply committed to inclusion. We foster a culture that respects everyone as individuals and values the rich perspectives that come from diverse backgrounds and experiences. Embracing our differences not only strengthens us but also enables better outcomes for our customers and colleagues. Therefore, we are dedicated to ensuring fair treatment and creating an inclusive environment where everyone feels valued and accepted.

Recruitment Process:

As an FCA-regulated business, successful applicants must complete a pre-employment screening, including a credit check and reference checks. Under current UK Right to Work regulations, candidates must demonstrate their right to work in the UK, either in person, online, or digitally through a third party as circumstances allow.

Please note that this listing will remain open until the position is filled, rather than adhering to the advertised closing date. Interviews will be conducted continuously during this period, so we encourage you to submit your application early to avoid disappointment.